To the Good Life Ci vediamo presto L'edicola!

Author: Kasia Yoko
Date: 2016-01-22

When asked about traditional Italian food, many will begin with the olive oil, pasta, cheese and ham. It's a known fact that traditional Italian recipes are kept alive by a few dedicated food artisans that have made it their life's objective to promote and produce these delights, and carry on their unique method of preparation.

L'edicola Italian delicatessen, which opened at the Quarters in Ballito, is a testament to Italian traditions and culture, they offer authentic imported and local Italian ingredients direct to wholesale customers and to the public. They source only the best ingredients offering free advice and affordable genuine Italian products.

The L'edicola name is legendary in Durban and has been at the Centre of the Italian Foodie community since the 80's when it first opened its doors to the public originally selling Italian newspapers then evolving into an authentic Italian deli and grocer making it arguably the oldest Italian delicatessen in the Country .

John Maggiorino grew up assisting his parents manage the first L'edicola Deli in Durban and today he is proud to be sourcing only the finest Italian Delicacies for the Ballito community.

''It feels wonderful that L'edicola Italian Delicatessen is now opened in Ballito'',John told me, ''so many of our old Customers and friends have moved North and are so happy to have L'edicola on their doorstep''.

John is extremely proud of his Italian heritage and the opulently stocked deli fridge and shelving bares testimony to this.

He says that he is passionate in delivering only the very best Italian brands, having maintained a close and personal relationship with Italian suppliers at source over the years.

L'edicola Italian delicatessen, espresso and Panini bar take pride in their fine authentic imported and local Italian selection. '' We stock only the best in Italian foods such as the number one tomato brand Mutti , organic , 100% grown and produced in Italy and ripened on the vine , Saicaf coffees and genuine duram wheat Divella and assorted pastas , Olives , artichokes and anchovies .

L'edicola food and grocery selection also include only the best Italian cold meats , cheeses and assortment of excellent wines , liquors , spirts , Chianti and Proseco , olive oil , Balocco biscuits , wafers , Nougat and a whole range of food treasures all under one roof - Good quality , service and family being the cornerstone of our business .

With a friendly smile and a hands on approach John is always ready to offer free expert advice and recipes to all customers and novice cooks out there!

L'edicola also offers delectable Sputino platters, perfect for the Banting enthusiasts, ready made meals, frozen rabbit and Callipo Tuna with pesto, onion or Artichokes - or simply just relax in the friendly European ambiance whilst enjoying a freshly prepared crusty panino with a great espresso, glass of wine or maybe a grappa or two. Be it a business meeting or a catch up with friends you are always welcome.

As John says ''all customers of L'edicola sooner or later become familia . It's just the Italian way'' continues John with a sparkle in his eyes as he flashes another wide grin.

''Just what Ballito needs - brilliant''

L'edicola Italian Deli in Ballito; Delicatessen, Panini Bar, Espresso bar is situated at The Quarter in Ballito. We look forward to meeting you. Come on in and leave with a little piece of Italy. Local deliveries made with pleasure. Call 079 038 4510.

To the Good Life Ci vediamo presto L'edicola!

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